Group Snapshot

TecsaReco is wholly owned by Beijer Ref AB, a Swedish based company listed on the Stockholm Stock Exchange.

Tecsa is South Africa’s largest spares house for all leading home appliance brands, making it "#1 in Appliance Parts". In March 2013 the business acquired commercial refrigeration veteran Reco.

Together TecsaReco has created a refrigeration giant, becoming “#1 in Refrigeration” in South Africa and offering the full spectrum of refrigeration solutions, from home to commercial as well as air-conditioning, all with leading global brands.

Tecsa was originally established in 1965 as a wholesaler of parts and accessories for domestic appliances. Reco was founded in 1947 as a refrigeration and air-conditioning wholesaler, making it the oldest and longest standing business of this kind in South Africa.

The TecsaReco group comprises three key divisions:
TecsaReco Appliance Spares
TecsaReco Refrigeration
TecsaReco Air Conditioning

TecsaReco's inventory of over 30 000 products includes branded and generic spare parts, components and accessories. These are distributed direct to consumers and the trade via 24 walk-in outlets nationwide, in Windhoek and in Gaborone, and a fleet of more than 70 delivery vehicles. Sales representatives at each outlet also service surrounding areas to ensure that TecsaReco has complete national coverage, even in the more remote regions. TecsaReco also distributes to neighbouring countries including Angola, Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia and Zimbabwe.

Our attractive value proposition – accessible quality products at affordable prices – is only one driver of our success. Our focus on the customer enables TecsaReco to build loyal relationships based on understanding your needs and meeting them quickly and effectively.

BEE

TecsaReco is in the process of formal independent accreditation.

We recognise the social and commercial imperative to achieve broad-based economic transformation and are committed to sustainable empowerment at all levels of the group.

Our Value Offering

How we add value

We add value, not cost. Firstly, smart and efficient procurement and established relationships with our suppliers translates to lower prices. Secondly we are a ‘no frills, no fuss’ operation dedicated to ensuring customer satisfaction both pre- and post-sale.

Our on-the-ground sales teams easily translate their extensive technical know-how into customer speak to ensure that we sell not only a product, but a full service that guarantees a satisfied customer every time.

We ensure your competitive edge by offering you the latest technology, first, and keeping you abreast of industry trends. Taking this a step further, we have proprietary software and technical support to assist with selection which ensures a customised solution that delivers, consistently and with speed.

By focussing on you we appreciate the adverse impact of downtime on your business. For this reason our 22 national branches are stocked with over 30 000 line items each, in appliance parts, refrigeration and air-conditioning and are staffed with experts across the ranges.

Milestones

1947

Reco established as a refrigeration wholesaler

1965

Tecsa established as a domestic appliances servicing and repair company

70s

Tecsa expands into import and sale of generic washing machine and vacuum cleaner parts

1984

Tecsa acquired by Raymond Daniel and four other investors
Based in Simmonds Street, Johannesburg

1990's

Tecsa branches opened in all major South African cities

1992

Tecsa acquires stock of liquidated competitor Powerpoint

1995

Reco evolved from private company to largest single refrigeration and air-conditioning wholesaler in South Africa

1996

Tecsa appointed as sole parts distributor in South Africa for Whirpool/KIC
Tecsa acquires Pro Trade Distributors

1997

Reco acquired by Danfoss A/S (Denmark) to utilise Reco's dominant position and brand to drive growth for Danfoss products

2005

Tecsa expands into imported parts for catering equipment and commercial refrigeration and airconditioning
Tecsa's headquarters moved to Heriotdale, Steeledale in Johannesburg

2007

Tecsa expands thermostat and heating element range
Reco acquired by Afrox in November 2007

2009

Tecsa becomes a distributor of Embraco domestic & commercial compressors
Reco sells a complete range of refrigeration and air-conditioning products and equipment plus a limited range of fast moving air-conditioning split systems
Reco expands into 14 branches in South Africa and 1 in Namibia

2011

Tecsa acquires Unitary Air-conditioning Distributors (UAD)
Tecsa is appointed the exclusive TCL and Trane unitary distributor for South Africa.
The acquisition of Tecsa by Westbrooke
The acquisition of UAD and its integration
Tecsa becomes part of Forge Group

2013

Tecsa acquires Reco to become TecsaReco – ‘#1 Appliance Parts’ and ‘#1 Refrigeration’
Vanderbijlpark branch opened
Botswana branch opened

Investing in our people

We recognise that we can grow only through, and with, our people. We offer ongoing formal training and development courses as well as on-the-job mentoring to ensure that we can promote from within for career advancement as far as possible.

Through years of supply to the respective industries, TecsaReco has identified a significant skills gap in our sectors of operation. In order to address this challenge and boost capacity in the relevant markets and will be developing a training academy at our Tulisa Park campus.

The TecsaReco Training Academy will serve the dual purpose of in-house staff training as well as training for our industries in general, thereby boosting the skills pool and driving job creation. It is focused on developing skills in the refrigeration, air-conditioning and appliance repair segments.

Our culture:

  • We work together.
  • We acknowledge we all have strengths and weaknesses.
  • The sum of the parts are stronger then the individuals.
  • We are part of something special and want to make a difference.
  • It takes a team to win.
  • Sales focused and service oriented.
  • Be results-focused accountable and performance driven.
  • Strive to keep it simple and learn continually.
  • Be passionate about our business and what we do.
  • Be informal, non-hierarchical, work hard, play hard and engage in robust debate.
  • Act always with integrity, honesty and respect.
  • Be customer-focused, entrepreneurial and foster a culture of planned growth.
  • Attract the best person for each role by providing career advancement opportunities and reward based on performance.
  • Develop our peoples' skills and foster long-standing professional relationships based on mutual respect.
  • Deliver results by acting with urgency, celebrating our successes and learn from our failures.
  • Make our customers the centre of our world.
  • Build long-term mutually beneficial partnerships with our suppliers.